Celebrity Endorsements Propel American Eagle’s Stock Surge
American Eagle Outfitters shares surged 15% following stronger-than-expected earnings, fueled by successful ad campaigns featuring actress Sydney Sweeney and NFL star Travis Kelce. The retailer reported Q3 earnings of $0.53 per share and $1.36 billion in revenue, exceeding analyst estimates.
CEO Jay Schottenstein highlighted the marketing campaigns' role in driving customer engagement and attracting new demographics. The collaboration with high-profile figures like Kelce and Sweeney, alongside holiday promotions with Martha Stewart, has revitalized investor sentiment after a sluggish year.